MA Digital Marketing at University of Portsmouth

Programme overview

Advance your expertise with our MA Digital Marketing course and learn how to create impactful, data-driven campaigns while strengthening your digital marketing skills. You will work with industry data to analyse and interpret the environment you operate in, gaining the insight needed to make informed strategic decisions.

Duration: 1 year full-time (September start); 2 years part-time (September start); 15 months full-time (January start) | Study mode: full-time/part-time | Intake: January 2027 / September 2027 / January 2028 | Location: Portsmouth, England, United Kingdom

What you will study

You need to study modules worth a total of 180 credits. Modules include Artificial Intelligence (AI) and Digital Transformation; Consumer Insights and Analytics; Digital Marketing Strategy; Strategic Risk and Leadership; The Marketing Agency; User Experience.

Official programme page

Application information

Entry requirements

A second-class honours degree in any subject, or a masters degree in any subject. Equivalent professional experience and/or qualifications will also be considered, such as previous study, employment, voluntary work and training courses, including courses and qualifications you didn't complete. English language: IELTS band 6.5 (or equivalent) with no component score below 6.0.

Domestic applicants: GBP 11,850 for the whole programme (2026/27). Full-time: £11,850 Source

International applicants: GBP 18,600 for the whole programme (2026/27). Full-time: £18,600 Source

Intake: January 2027 / September 2027 / January 2028

Duration: 1 year full-time (September start); 2 years part-time (September start); 15 months full-time (Januar

Apply through the official page: https://www.port.ac.uk/study/courses/postgraduate-taught/ma-digital-marketing

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