BA (Hons) Digital Marketing at University of Portsmouth

Programme overview

Use industry tools to make engaging and original digital marketing content that you can show future employers. Apply your learning with real clients and an optional paid placement. This course applies all traditional marketing tactics and strategies online.

Duration: 3 years full-time; 4 years sandwich with work placement | Study mode: full-time (sandwich/placement option) | Intake: September 2027 | Location: Portsmouth, England, United Kingdom

What you will study

In each year, you need to study modules worth a total of 120 credits. Modules include Accounting; Business Law; Business Management; Business Studies; Digital Literacy, Sustainability and AI; Economics; Interactive Learning Skills and Communication; Mathematics for Business; Digital Marketing in Action: Content and Creativity; Digital Campaigns.

Career pathways

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

Official programme page

Application information

Entry requirements

A levels - BBB-BCC. UCAS points - 104-120 points from 3 A levels, or equivalent. T-levels - Merit. BTECs (Extended Diplomas) - DDM-DMM. International Baccalaureate - 27. English language: IELTS band 6.0 with no component score below 5.5. UCAS: 3 years full-time course code – N592; 4 years full-time with work placement course code - N590; 4 years full-time with foundation year course code – N593; 5 years full-time with foundation year and work placement course code - N591.

Intake: September 2027

Duration: 3 years full-time; 4 years sandwich with work placement

Apply through the official page: https://www.port.ac.uk/study/courses/undergraduate/ba-hons-digital-marketing

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