BA (Hons) Digital Marketing (Degree Apprenticeship) at University of Portsmouth

Entry requirements

104-120 UCAS points from 3 A levels, or equivalent. Applicants with relevant work experience will also be considered. Applicants aged 16-18 must have acceptable Level 2 qualifications in English and Maths, such as GCSE with grade C/4 or above or Functional Skills. If you do not have acceptable qualifications, you will be required to obtain this. Those aged 19 and over are only subject to these requirements if you or your employer choose for you to study towards English and Maths qualifications, which will be funded. Please note that you may still be required to evidence accepted Level 2 qualifications for the course, as part of academic assessment. All applicants will be required to complete a Skills Gap Analysis before completing an application form. All applicants will be invited to attend an academic interview and may be asked to submit a portfolio of work or undertake additional assessment. Careers and opportunities. This BA (Hons) Digital Marketing Degree Apprenticeship prepares you for a range of careers across digital marketing, whichever sector you work in. You'll build skills to help you progress your career and benefit your current employer. By applying the knowledge you gain during your studies to your workplace, you'll boost your future employability and skills as you prepare to progress your career — whether you choose to continue with your current employer after you graduate or apply for roles across the industry. The need for skilled marketing graduates is growing. The Digital Marketing Institute (DMI, 2023) has highlighted a significant digital skills gap within the corporate sector, particularly in topics like data analysis, general digital marketing, social media expertise, digital strategy, and UX design — and the Chartered Institute of Marketing (CIM, 2023) reports that enhancements in various digital marketing domains remain limited, listing skills related to content marketing, analytics and data, and PPC show modest improvement.