BA (Hons) Marketing at University of Portsmouth

Marketing is about so much more than advertising. This BA (Hons) Marketing degree explores the wider role that marketing plays in business and how it can shape the behaviours of consumers and society around the world.

Duration: 3 years full-time; 4 years sandwich with work placement  |  Study mode: full-time (sandwich/placement option)  |  Intake: September 2027  |  Location: Portsmouth, England, United Kingdom

What you will study

In each year, you need to study modules worth a total of 120 credits. Modules include Accounting; Business Law; Business Management; Business Studies; Economics; Digital Literacy, Sustainability and AI; Interactive Learning Skills and Communication; Mathematics for Business; Digital Marketing in Action: Content and Creativity; Market insight and intelligence.

Career pathways

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

Official programme page