PhD Marketing at University of Oregon

Programme overview

The PhD develops productive researchers and effective teachers for leading institutions, with a focus on consumer behavior and marketing strategy supported by psychology, economics and statistics. Students conduct original research of interest to both academics and practitioners.

Faculty: Lundquist College of Business | Department: Marketing | Duration: Not stated (66 programme credits; 81-credit university minimum) | Intake: Fall; priority deadline 1 December 2026, final 15 December 2026 (fall 2027) | Location: Eugene, OR, United States

What you will study

Coursework includes at least four PhD seminars in marketing (such as Theory and Research in Marketing Management and in Consumer Behavior), at least six statistics and research methods courses, and at least six behavioral science courses (three outside the college), followed by the dissertation (MKTG 603). Students with no prior graduate work complete additional credits to reach 81.

Career pathways

Graduates are placed at high-quality research-focused colleges and universities, where they take on research and teaching roles.

Official programme page

Application information

Entry requirements

GMAT or GRE required for Marketing (the committee prefers the GMAT; scores valid within five years). Three letters of recommendation. Statement of purpose of 1,000 words or fewer. Writing sample required (course paper from the last five years, published paper from the last three years, or a paper prepared for the application). Unofficial transcripts from all institutions. Application fee $70 ($90 international). Non-native English speakers show TOEFL iBT 96, IELTS Academic 7.0 overall, Duolingo 135, or a degree from the US or an eligible English-speaking country. Fall 2027 deadlines: priority 1 December 2026, final 15 December 2026, recommendation letters by 31 December 2026. No minimum GPA stated (recent entrants averaged 3.70).

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Each graduate programme sets its own application deadlines and required materials.

Graduate application fee: $70 for domestic applicants and $90 for international applicants for degree-seeking programmes; each doctoral programme sets its own deadlines.

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