MA Advertising and Brand Responsibility at University of Oregon

Programme overview

A one-year, full-time, Eugene-based master's programme leading to an MA or MS in persuasive communication and brand responsibility. It rests on the principle that successful 21st-century brands must be authentic and committed to the common good. Students finish with a professional project such as a campaign or a research paper, or a thesis.

Faculty: School of Journalism and Communication | Department: Advertising and Brand Responsibility | Duration: One year, full-time | Location: Eugene, OR, United States

What you will study

46 graduate credits (49 with a thesis), including a yearlong Brand Responsibility Seminar (JCOM 607), Strategic Communications Research Methods (JCOM 570), Media and Society (JCOM 611), and a terminal project or thesis. Electives include green brand strategy, writing design concepts and interactive media.

Official programme page

Application information

Entry requirements

University of Oregon graduate applicants: a bachelor's degree from a regionally accredited US institution or an equivalent recognised international credential, completed before the first day of classes; GPA, test and prerequisite requirements are set by each programme. International applicants whose degree does not qualify for the English exemption need TOEFL iBT 88, IELTS 7.0 overall or Duolingo English Test 120 (scores under two years old; some programmes require higher).

Requirements published at program group level.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Each graduate programme sets its own application deadlines and required materials.

Graduate application fee: $70 for domestic applicants and $90 for international applicants for degree-seeking programmes (doctoral, master's, graduate certificate); paid online by Visa, Mastercard or Discover when applying. Graduate Microcredential application fee is $35. Applications are submitted through the graduate application portal.

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