BA/BS Journalism: Advertising at University of Oregon

Programme overview

Advertising can no longer be defined simply as selling. Instead, today’s advertising careers mean bringing value to brands and social systems, understanding audiences and their relationship to culture, and addressing social problems with brave creative ideas. The Oregon path to an advertising career means you’ll be trained to be creative, curious, and courageous, ready to bring your best. Our creative strategist approach means your creativity and strategic thinking thrive no matter if you’re a strategist, a writer, an art director, a media planner, or a business leader.

Faculty: School of Journalism and Communication | Location: Eugene, OR, United States

What you will study

SOJC majors in this selective program do the 20-credit version of the Core Context requirement (SOJC Honors Program, see below). Two courses must be 300-level courses. Two courses must be 400-level courses. These five courses must be completed before doing JCOM 461 (Advertising Campaigns). Total credits listed in the requirements table: 68.

Career pathways

Instead, today’s advertising careers mean bringing value to brands and social systems, understanding audiences and their relationship to culture, and addressing social problems with brave creative ideas.

Official programme page

Application information

International applicants: USD 34,581 a year (2026-27). International undergraduate tuition only for 2026-27, stated as tuition based on 12 credits per term at fall 2026 nonresident rates for the nine-month academic year; excludes fees ($3,449 stated separately), housing, health insurance and living costs. Thi Source

Entry terms: Fall (main intake, classes begin September 28, 2026), Winter, Spring and Summer. Some programmes may not offer mid-year admission.

Domestic first-year, Fall term: Early Action (non-binding) deadline November 1, with supporting documents due November 15; Regular Decision deadline January 15, with supporting documents due February 15. Early Action decisions are issued by January 5 and Regular Decision decisions by April 1. First-year applications for Fall open August 1 of the previous year. Applications are made through the Common Application or the Oregon Application, which receive the same consideration.

Domestic first-year mid-year entry: Winter deadline October 15, Spring deadline February 1, Summer deadline March 1; applications open August 1.

Transfer students: Fall priority deadline March 15 (supporting documents April 1) and regular deadline June 1 (documents June 30), with applications opening December 1; Winter deadline November 15 (opens August 1); Spring deadline February 1 (opens October 1). Transfer applicants apply through the Oregon Application or the Common Application.

International first-year Fall: Early Action November 1 and Regular January 15 (supporting documents February 15); international transfer Fall: Early Action March 15 and Regular Decision May 15; Winter October 15, Spring February 1, Summer March 1; rolling applications accepted until July 15 for Fall. The application fee is $75 (non-refundable) through the Oregon Application or Common Application. SAT/ACT results are not required for international students.

Apply through the official page: https://admissions.uoregon.edu/apply

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