MSc Digital Marketing at University of East Anglia

Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape. Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications.

Faculty: Faculty of Social Sciences  |  Department: Norwich Business School  |  Duration: 1 year full-time; 2 years full-time with placement year  |  Study mode: full-time (placement year available)  |  Intake: Entry points: January; next start January 2027  |  Location: Norwich, England, United Kingdom

What you will study

In your first semester, you’ll gain a solid foundation in marketing and other key areas, such as business research methods and managing people and organisations. Compulsory modules by year: Year 1: Business Research Methods, Social Media and Digital Marketing, Managing People and Organisations, Strategic Marketing Management, Buyer Behaviour and Interactive Marketing, AI in Marketing.

Career pathways

Examples of careers that you could enter include: Social Media Manager, Data Analyst, Digital Marketing Consultant, Market Researcher, Marketing Executive/Manager, Discover more on our Careers webpages..

Official programme page