BA (Hons) Digital Marketing and Strategy at University of East Anglia

Our BA Digital Marketing and Strategy course is driven by the need to equip individuals with the skills and knowledge required to navigate the digital landscape, capitalise on emerging technologies, and meet the evolving demands of current marketing roles. With the rise of the Internet, social media, and other digital platforms, having a strong online presence has become crucial for businesses. Digital marketing encompasses various strategies, such as search engine optimisation (SEO), social media marketing, content marketing, email marketing, and more.

Faculty: Faculty of Social Sciences  |  Department: Norwich Business School  |  Duration: 3 years full-time; 4 years full-time with year abroad; 4 years full-time with year in industry  |  Study mode: full-time (year abroad available) (year in industry available)  |  Intake: September 2027  |  Location: Norwich, England, United Kingdom

What you will study

Within Norwich Business School’s suite of degrees, all undergraduates share a common first year. Compulsory modules by year: Year 1: Introduction to Accounting and Finance, Management and Organisations, Understanding the Business Environment, Applied Business Project, Managing Data in a Digital World, Principles of Marketing. Year 2: Social Media Marketing, Digital Marketing, Strategic Awareness and Analysis. Year 3: Strategic Management, Final Year Project/dissertation.

Career pathways

Examples of careers that you could enter include: SEO specialist, Email marketing specialist, Social media manager, Content manager, Digital marketing manager, Content strategist, Discover more on our Careers webpages..

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