BA (Hons) Marketing and Management (Final Year Entry) at University of East Anglia

Marketing and management are central to organisational success in an increasingly global and competitive business environment. Our Marketing and Management degree develops strategic, analytical, and communication skills for careers in marketing, management, and beyond. This one-year course allows you to study six subjects, gaining a high-quality top-up component to your degree.

Faculty: Faculty of Social Sciences  |  Department: Norwich Business School  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Norwich, England, United Kingdom

What you will study

On this course, you’ll study marketing communications and research, learn strategies for management and brand management, and delve into topics such as the effects of globalisation on management and fair and responsible business competition. Compulsory modules by year: Year 3: Marketing Communications, Market Research, Strategic Management, Globalisation and People Management, Strategic Brand Management, Responsible Business Regulation: How to Compete and Trade Fairly.

Career pathways

With a BA Marketing and Management (Final year entry) degree, you could launch a career in: Digital marketing executive: Plan, deliver, and analyse data-driven digital campaigns across social media, search, and online platforms Marketing and brand manager: Develop brand strategies, manage campaigns, and align marketing activities with organisational goals Market research and insights analyst: Use qualitative and quantitative data to understand consumers, inform decisions, and shape effective marketing strategies Marketing campaign manager: Lead multi-channel campaigns, track results, and ensure messaging aligns with strategic goals Entrepreneur or start-up founder: Apply marketing and management expertise to launch, manage, and grow your own business venture

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