BA (Hons) Marketing and Management at University of East Anglia

Marketing demands creativity, data literacy, and commercial awareness in a fast-changing digital economy. UEA’s Marketing and Management degree combines industry‑relevant learning, management insight, and the freedom to shape your future. Based at Norwich Business School, you’ll learn in a supportive, international environment.

Faculty: Faculty of Social Sciences  |  Department: Norwich Business School  |  Duration: 3 years full-time; 4 years full-time with year abroad; 4 years full-time with year in industry  |  Study mode: full-time (year abroad available) (year in industry available)  |  Intake: September 2027  |  Location: Norwich, England, United Kingdom

What you will study

Students throughout Norwich Business School’s BA degree programmes complete the same first year, giving you and your fellow students a broad view of business as well as the option to switch to another BA programme within the business school, if you choose. Compulsory modules by year: Year 1: Introduction to Accounting and Finance, Understanding the Business Environment, Management and Organisations, Applied Business Project, Managing Data in a Digital World, Principles of Marketing. Year 2: Marketing Communications, Strategic Awareness and Analysis. Year 3: Consumers Markets Cultures, Strategic Management, Strategic Brand Management.

Career pathways

With a BA in Marketing and Management, you could launch a career in: Digital marketing executive: Plan, deliver, and analyse data-driven digital campaigns across social media, search, and online platforms Marketing and brand manager: Develop brand strategies, manage campaigns, and align marketing activities with organisational goals Market research and insights analyst: Use qualitative and quantitative data to understand consumers, inform decisions, and shape effective marketing strategies Marketing campaign manager: Lead multi-channel campaigns, track results, and ensure messaging aligns with strategic goals Entrepreneur or start-up founder: Apply marketing and management expertise to launch, manage, and grow your own business venture

Official programme page