University of East Anglia campus

Engineering

MSc Digital Business and AI at University of East Anglia

University of East Anglia, United Kingdom

Programme overview

Are you ready to join the AI-driven digital revolution in business? This dynamic course addresses the global demand for graduates who understand both digital business and artificial intelligence. You’ll gain hands-on experience with emerging technologies and learn how to harness the power of AI to drive innovation.

Faculty: Faculty of Social Sciences  |  Department: Norwich Business School  |  Duration: 1 year full-time; 2 years full-time with placement year  |  Study mode: full-time (placement year available)  |  Intake: Entry points: January; next start January 2027  |  Location: Norwich, England, United Kingdom

What you will study

In the first semester, you’ll explore cutting-edge AI concepts and digital technologies whilst developing your research skills for use in the second semester. Compulsory modules by year: Year 1: Coding with AI for Business, Purchasing and Supply Management, Responsible AI for Business, AI Application for Business Analytics, Business Research Methods, Artificial Intelligence for Business.

Career pathways

Examples of careers that you could enter include: Business and AI Strategist, Project Manager, Digital Transformation Consultant, Digital Supply Chain Manager, Software Requirements Specialist, Business Analyst, Discover more on our Careers webpages..

Official programme page

Application information

Entry requirements

Degree classification Bachelors degree - 2.2 Degree Subject Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for English language: IELTS: 6.0 overall (minimum 5.5 in each component).

Domestic applicants: GBP 14,500 a year (2026/27). Full-time annual tuition fee Source

International applicants: GBP 25,700 a year (2026/27). Full-time annual tuition fee Source

Intake: Entry points: January; next start January 2027

Duration: 1 year full-time; 2 years full-time with placement year

Apply through the official page: https://www.uea.ac.uk/apply/postgraduate/taught

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