BA (Hons) Global Communication with Business Management (Final Year Entry) at University of East Anglia

Are you ready to stand out in tomorrow’s corporate world? Do you aspire to take on a leadership role in global business communication? Are you eager to explore exciting career opportunities emerging from advances in digital media and technology?

Faculty: Faculty of Arts and Humanities  |  Department: School of Media, Language and Communication Studies  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Norwich, England, United Kingdom

What you will study

In your first semester, you’ll study intercultural business communication. Compulsory modules by year: Year 3: Intercultural Business Communication, Critical Approaches to Digital Media in the AI Age, Marketing Communications, Strategic Brand Management, Global Intercultural Leadership, Digital Storytelling for Business.

Career pathways

With a BA in Global Communication with Business Management, you could follow such careers as: Business Development Leadership: Use your intercultural, marketing and communication skills to lead businesses to successfully expand their operations globally (e.g. helping a top European brand open its offices in China) Marketing and communications officer: The course equips you with a strong understanding of marketing, communication strategy, and global business practices, making you well‑prepared for roles that require crafting messages for diverse audiences Public Relations (PR) and Media Relations roles for global brands: Because you study media, online communication, and global media systems, you develop the skills needed to manage public messaging, media relations, and organisational reputation Social media manager / social media Executive: This degree gives you a strong foundation in online media, journalism, social media, and digital communication, all of which are core to social media management roles HR business partner / employee engagement officer: Understanding how global businesses manage workforces with differing languages, values, and practices directly aligns with relationship‑centred roles in HR

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