MSc Applied AI and Business Analytics at University of East Anglia

Bridge the gap between complex data science and strategic decision-making, making you an asset in today’s tech-driven economy. You’ll gain practical skills and learn how to use data and AI to solve real-world business challenges. Combine data science with business strategy to help organisations make smarter decisions and achieve better outcomes.

Faculty: Faculty of Social Sciences  |  Department: Norwich Business School  |  Duration: 1 year full-time; 2 years full-time with placement year  |  Study mode: full-time (placement year available)  |  Intake: Entry points: January; next start January 2027  |  Location: Norwich, England, United Kingdom

What you will study

In the first semester, you’ll study research methods to prepare you for your future dissertation or industry sponsored project. Compulsory modules by year: Year 1: Business Research Methods, Business Analytics Methods and Technologies, Coding with AI for Business, AI Application for Business Analytics, Business Analytics Strategy and Implementation, AI in Marketing.

Career pathways

With an MSc in Applied AI and Business Analytics, you could launch a career as a: Business Analyst: Use data to identify opportunities, solve problems, and improve organisational performance AI Strategist: Help organisations adopt and apply AI to achieve business goals Business Intelligence Analyst: Turn data into insights that support strategic decision-making Data Scientist: Analyse complex datasets and develop models to solve real-world challenges Cybersecurity Analyst: Use data and technology skills to help protect organisations from digital threats

Official programme page