Université Gustave Eiffel campus

Business

Master Marketing et Management de l’Expérience Client (MMX) at Université Gustave Eiffel

Université Gustave Eiffel, France

Programme overview

Master in Marketing and Sales, pathway Marketing et Management de l'Expérience Client (MMX, formerly Marketing et Management des Services), by apprenticeship (UFR SEG and IAE Paris-Est). It trains managers specialised in steering and managing customer experience. Location: Campus Marne la Vallée - Champs sur Marne, Bâtiment Bois de l’Etang.

Faculty: IAE Paris-Est; UFR de Sciences Économiques et de Gestion (SEG)  |  Department: Marketing, vente  |  Duration: 2 years (M1-M2)  |  Study mode: apprenticeship (alternance); taught in French  |  Location: Champs-sur-Marne, Île-de-France, France

What you will study

Strategic analysis applied to services marketing, quality and customer-experience management, CRM and data marketing, and business English.

Career pathways

Roles in strategic marketing and other departments steering customer experience.

Official programme page

Application information

Entry requirements

M1: Licence in Economics and Management, MASS, STAPS or Sociology plus an IAE Message score. M2: Master 1 in Management or Marketing or any diploma conferring a master's grade (design, engineering, pharmacy, law). Intake capacity: Master 1 : 24 Master 2 : 30 Labels et accréditations.

EUR 7,000 a year. Continuing-education tariff (adults returning to study); not the rate for initial-training students. Source

Duration: 2 years (M1-M2)

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