Université Gustave Eiffel campus

Business

BUT Marketing & Management du Point de Vente (MMPV) at Université Gustave Eiffel

Université Gustave Eiffel, France

Programme overview

BUT in Techniques de commercialisation, parcours Marketing et management du point de vente (MMPV), at the IUT, BUT2-BUT3, by apprenticeship or VAE. Graduates are commercial management specialists in any type of retail. Location: CFA Descartes Sup, Champs-sur-Marne (77).

Faculty: Institut Universitaire de Technologie (IUT)  |  Department: Techniques de Commercialisation  |  Duration: 2 years (BUT2-BUT3)  |  Study mode: apprenticeship (alternance); validation of prior experience (VAE) route; taught in French  |  Location: Champs-sur-Marne, Île-de-France, France

What you will study

Commercial management, retail marketing and sales.

Career pathways

Retail commercial management; strong students can continue to a university master or up to a Bac+5 level.

Official programme page

Application information

Entry requirements

BUT1: baccalaureate or DAEU. Intake capacity: 54. Intake capacity: 54.

EUR 7,500 a year. Continuing-education tariff (adults returning to study); not the rate for initial-training students. Source

Duration: 2 years (BUT2-BUT3)

Apply through the official page: https://candidatures.univ-eiffel.fr

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.