Université Gustave Eiffel campus

Business

BUT Business développement et management de la relation client (BDMRC) at Université Gustave Eiffel

Université Gustave Eiffel, France

Programme overview

BUT in Techniques de commercialisation, parcours Business développement et management de la relation client (BDMRC), at the IUT (Meaux), BUT2-BUT3, including apprenticeship. It trains technicians specialised in distribution, sales and marketing; study abroad is possible in semester 4. Location: Campus Marne la Vallée - Meaux, IUT Meaux.

Faculty: Institut Universitaire de Technologie (IUT)  |  Department: Techniques de Commercialisation  |  Duration: 2 years (BUT2-BUT3)  |  Study mode: apprenticeship (alternance); full-time (initial training); taught in French  |  Location: Champs-sur-Marne, Île-de-France, France

What you will study

Communication including in a foreign language, distribution channels, commercial policy, budget management, sales arguments and negotiation; TOEIC preparation.

Career pathways

Marketing and sales roles; a BUT TC can allow strong students to continue to a university master.

Official programme page

Application information

Entry requirements

BUT1 Business développement et management de la relation client (option Marketing & Management du Point de Vente); admission via the first year of the BUT. Intake capacity: BUT 2 et BUT 3 Site de Meaux : 54 BUT 2 et BUT 3 Site de Champs : 50.

EUR 7,500 a year. Continuing-education tariff (adults returning to study); not the rate for initial-training students. Source

Duration: 2 years (BUT2-BUT3)

Apply through the official page: https://candidatures.univ-eiffel.fr

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Copyrights © 2026 StudyMapped. All rights reserved.