Université Gustave Eiffel campus

Business

Master Innovation Design et Luxe (IDL) at Université Gustave Eiffel

Université Gustave Eiffel, France

Programme overview

Master in Marketing and Sales, pathway Innovation, Design et Luxe (IDL), by apprenticeship (UFR SEG and IAE Paris-Est). A very selective programme taking 30 students a year, trained as managers at the interface between marketing and creative professions in the luxury sector. Location: Campus Marne la Vallée - Champs sur Marne, Bâtiment Bois de l’Etang.

Faculty: IAE Paris-Est; UFR de Sciences Économiques et de Gestion (SEG)  |  Department: Marketing, vente  |  Duration: 2 years (M2-M1)  |  Study mode: apprenticeship (alternance); taught in French and English  |  Location: Champs-sur-Marne, Île-de-France, France

What you will study

Luxury marketing, strategies of luxury companies, luxury merchandising, communication and digital, innovation management, business English and distribution.

Career pathways

Management roles at the interface between marketing and creation in luxury.

Official programme page

Application information

Entry requirements

M1: Licence in Economics and Management, LEA, Information-Communication, Sociology, DNMade or a Bachelor (management or marketing) with good results and significant placements; IAE Message score; TOEIC score recommended. Intake capacity: Master 1 : 12 Master 2 : 30 Labels et accréditations.

EUR 7,000 a year. Continuing-education tariff (adults returning to study); not the rate for initial-training students. Source

Duration: 2 years (M2-M1)

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