Université Gustave Eiffel campus

Business

BUT Stratégie de marque et événementiel (SME) at Université Gustave Eiffel

Université Gustave Eiffel, France

Programme overview

BUT in Techniques de commercialisation, parcours Stratégie de marque et événementiel (SME), at the IUT, BUT2-BUT3. Location: Campus Marne la Vallée - Meaux, IUT Meaux.

Faculty: Institut Universitaire de Technologie (IUT)  |  Department: Techniques de Commercialisation  |  Duration: 2 years (BUT2-BUT3)  |  Study mode: full-time (initial training); taught in French  |  Location: Champs-sur-Marne, Île-de-France, France

What you will study

Communication including in a foreign language, distribution channels, commercial policy, budget management, sales arguments and negotiation.

Official programme page

Application information

Entry requirements

Baccalaureate (general or technological); admission via the first year of the BUT. Intake capacity: 28. Intake capacity: 28.

EUR 7,500 a year. Continuing-education tariff (adults returning to study); not the rate for initial-training students. Source

Duration: 2 years (BUT2-BUT3)

Apply through the official page: https://candidatures.univ-eiffel.fr

Explore more study programmes

View all study programmes →

Ready to start your study abroad journey?

Book a free consultation with our expert counsellors and take the first step towards your dream university.

Book a Consultation

Explore

Help & Support

Get In Touch

Email: [email protected]

Newsletter

Get the latest courses, scholarships and events in your inbox.

Copyrights © 2026 StudyMapped. All rights reserved.

Terms of Service · Privacy Policy · Refund Policy