Master Marketing and Sales, Sports Marketing, Entrepreneurship and Events (MEES) track at Université Côte d'Azur

Programme overview

Track training students from general backgrounds who want professional specialisation in sports marketing, sports events and entrepreneurship applied to the sports sector. Programme: S1 270 h, S2 140 h plus a 4 to 6-month placement, S3 300 h, S4 110 h plus a placement. Taught at IAE Nice and Campus Saint Jean d'Angély in French and English.

Faculty: Institut d'Administration des Entreprises (IAE) Nice | Duration: 2 years | Study mode: full-time, taught in French and English; work-study (alternance) available | Location: Nice, Provence-Alpes-Côte d'Azur, France

What you will study

Sports marketing, events and entrepreneurship over four semesters with 4 to 6-month placements.

Career pathways

Product management (ROME M1703), marketing (M1705), commercial strategy (M1707), store management (D1504) and customer-relationship management (M1704).

Official programme page

Application information

Entry requirements

Access to the Master is selective: first- and second-year admission involves file review followed by an interview before a jury of teachers and professionals, and an entry test is required for IAE Nice national diplomas (except the MAE mention).

Domestic applicants: EUR 255 a year (2026/2027). National registration fee under the university fee schedule for master-level programmes (French and EU/EEA students); CVEC not included. Source

International applicants: EUR 3,950 a year (2026/2027). Differentiated tuition fee under the university fee schedule for master-level programmes (non-EU international students, unless exempt); CVEC not included. Source

Duration: 2 years

Apply through the official page: https://monmaster.gouv.fr/formation/0062205P/1800548W5PJU/detail

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