Université Côte d'Azur campus

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BUT Marketing Techniques (Nice) at Université Côte d'Azur

Université Côte d'Azur, France

Programme overview

Three-year BUT covering every stage of selling a good or service, from market research to marketing strategy and commercial communication, with practical responsibility through placements and projects from year 2.

Faculty: Institut Universitaire de Technologie (IUT) Nice Côte d'Azur  |  Duration: 3 years  |  Study mode: full-time, taught in French; work-study (alternance) available  |  Location: Nice, Provence-Alpes-Côte d'Azur, France

What you will study

Marketing fundamentals and consumer behaviour, sales, commercial communication, marketing mix, market studies, commercial dashboards, sales interviews, negotiation and communication.

Career pathways

Sales promotion, key-account management, international goods-flow management, marketing, communication and multimedia site management.

Official programme page

Application information

Entry requirements

Open to all types of baccalauréat. Selection is by file review with an interview possible on summons.

EUR 178 a year. Approximate registration fee for students without a grant; CVEC not included. Source

Duration: 3 years

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