Université Côte d'Azur campus

Business

BUT Marketing Techniques (Cannes, Tourism orientation) at Université Côte d'Azur

Université Côte d'Azur, France

Programme overview

Three-year BUT preparing students for commercial careers as well as tourism and events. It uses a competence-based approach with many professional scenarios; two pathways are offered from year 2 (including Digital Marketing). Taught at the Cannes campus.

Faculty: Institut Universitaire de Technologie (IUT) Nice Côte d'Azur  |  Duration: 3 years  |  Study mode: full-time, taught in French; work-study (alternance) available  |  Location: Nice, Provence-Alpes-Côte d'Azur, France

What you will study

Sales, marketing and commercial communication, the economic and legal environment of the company, company finance, business languages, digital resources and culture, and communication.

Career pathways

Tourism product design and optimisation, customer-relationship management and event organisation.

Official programme page

Application information

Entry requirements

Baccalauréat général (all specialities, preference for economics and social sciences, mathematics, humanities and political science) or baccalauréat technologique (all series, preference for STMG). Selection is by file review with an interview possible.

EUR 170 a year. Approximate registration fee for students without a grant; CVEC not included. Source

Duration: 3 years

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