Master Marketing and Sales, Digital Marketing (MKT) track at Université Côte d'Azur

Programme overview

Track developing the skills needed in businesses fully connected to the internet and to digital and mobile media, building marketing strategy with online brand content and the potential of web and mobile. Programme: S1 300 h, S2 104 h plus a 4 to 6-month placement, S3 300 h, S4 124 h plus a 4 to 6-month placement. Taught at IAE Nice and Campus Saint Jean d'Angély in French and English.

Faculty: Institut d'Administration des Entreprises (IAE) Nice | Duration: 2 years | Study mode: full-time, taught in French and English; work-study (alternance) available | Location: Nice, Provence-Alpes-Côte d'Azur, France

What you will study

Digital marketing strategy and online brand content, with 4 to 6-month placements in initial training.

Career pathways

Marketing manager (ROME M1705) and multimedia site animation (E1101) in industrial and commercial companies and service firms.

Official programme page

Application information

Entry requirements

Access to the Master is selective: first- and second-year admission involve file review followed by an interview before a jury of teachers and professionals, and an entry test is required for all national Licence- and Master-level diplomas at IAE Nice.

Domestic applicants: EUR 255 a year (2026/2027). National registration fee under the university fee schedule for master-level programmes (French and EU/EEA students); CVEC not included. Source

International applicants: EUR 3,950 a year (2026/2027). Differentiated tuition fee under the university fee schedule for master-level programmes (non-EU international students, unless exempt); CVEC not included. Source

Duration: 2 years

Apply through the official page: https://monmaster.gouv.fr/formation/0062205P/1800548W3EUN/detail

Business