Master Marketing and Sales, Business Engineering and Business Development (IABD) track at Université Côte d'Azur

Programme overview

Track dedicated to commercial engineering, answering current expectations of sales efficiency, sales-force auditing and company internationalisation, created in response to growing student interest in marketing roles linked to sales. Programme: S1 300 h, S2 125 h plus a 4 to 6-month placement, S3 300 h, S4 124 h plus a placement. Taught at IAE Nice and Campus Saint Jean d'Angély in French and English.

Faculty: Institut d'Administration des Entreprises (IAE) Nice | Duration: 2 years | Study mode: full-time, taught in French and English; work-study (alternance) available | Location: Nice, Provence-Alpes-Côte d'Azur, France

What you will study

Commercial engineering teaching over four semesters with 4 to 6-month placements.

Career pathways

Technical-sales relations (ROME D1407), customer-relationship management (M1404), sales promotion (M1706) and commercial strategy (M1707).

Official programme page

Application information

Entry requirements

Access to the Master is selective: first- and second-year admission involves file review followed by an interview before a jury of teachers and professionals, and an entry test is required for IAE Nice national diplomas (except the MAE mention).

Domestic applicants: EUR 255 a year (2026/2027). National registration fee under the university fee schedule for master-level programmes (French and EU/EEA students); CVEC not included. Source

International applicants: EUR 3,950 a year (2026/2027). Differentiated tuition fee under the university fee schedule for master-level programmes (non-EU international students, unless exempt); CVEC not included. Source

Duration: 2 years

Apply through the official page: https://monmaster.gouv.fr/formation/0062205P/1800548WAKF5/detail

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