MSc Marketing at NEOMA Business School

The MSc Marketing combines brand strategy, digital marketing, data analysis and consumer insights, with three tracks: International Brand Management (Reims or Rouen), Digital & Data Marketing (Reims) and Luxury Marketing (Paris). It awards a Master of Science (Grade de Master, Level 7 on the RNCP, RNCP 37684, Diplôme d'études supérieures spécialisées en management international).

Faculty: NEOMA Business School  |  Duration: 1-year route: 15 months (435 hours); 2-year route: 12 months International Pre-Master plus 15 months MSc  |  Study mode: full-time; English; campus: Reims, Rouen or Paris depending on the track  |  Intake: September 2027  |  Location: Reims, Grand Est, France

What you will study

A core of marketing research, data analysis and digital communication is followed by a specialist track. Teaching combines case studies, an immersive digital marketing simulation and projects with partners such as Nielsen, GFK, Ferrero and PepsiCo, completed by a dissertation and four to six months of professional experience.

Career pathways

Brand Manager, Market Research Analyst, Strategic Planner and Trade Marketing Manager (International Brand Management); Marketing Data Analyst, CRM Manager and Social Media Manager (Digital & Data Marketing); Luxury Brand Manager, Communications & PR Manager and Fashion Buyer (Luxury Marketing).

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