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MSc Brand Influence & Social Media Strategy (part-time) at NEOMA Business School

NEOMA Business School, France

Programme overview

The MSc in Brand Influence & Social Media Strategy trains marketing and communication professionals to lead brand influence strategies and coordinate creator collaborations, building on the 20-year-old Corporate Communication programme. It is a Level 7 qualification (RNCP 41325 Organisational communication Manager) taught in Paris in French.

Faculty: NEOMA Business School  |  Duration: 12 months, part-time work-study (424 hours; one week of lessons, two weeks in the company)  |  Study mode: part-time (work-study); French; Paris  |  Intake: September 2027  |  Location: Reims, Grand Est, France

What you will study

Stukent digital communication simulation, a year-long MSc Signature Challenge from client brief to pitch before a corporate jury, conferences on communication challenges and a UX Design module with NEOMA Coding School.

Career pathways

Influence & Media Manager, Influence Marketing Manager, Senior Influencer Executive, Assistant Talent Manager, Digital Event Project Manager and social media positions.

Official programme page

Application information

Entry requirements

Four-year bachelor's degree, or three-year bachelor's degree plus 3 years of professional experience (excluding internships and work-study). Apply at apply.neoma-bs.fr.

EUR 18,000 for the whole programme. Tuition; an administrative fee of EUR 500 is separate. Applies to the September 2027 intake. Source

Intake: September 2027

Duration: 12 months, part-time work-study (424 hours; one week of lessons, two weeks in the company)

Apply through the official page: https://apply.neoma-bs.fr

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