Mastère Spécialisé Marketing & Data Analytics at NEOMA Business School

The MS Marketing & Data Analytics combines marketing expertise with advanced data skills (analytics, digital marketing, predictive marketing) and is registered at Level 7 (RNCP 36530 Customer Relationship Manager). Depending on the course chosen it leads to an Advanced Master accredited by the Conférence des Grandes Ecoles or an MSc delivered by NEOMA. It is taught in Paris in French.

Faculty: NEOMA Business School  |  Duration: 12 months, part-time work-study (424 hours; one week of lessons, two weeks in the company)  |  Study mode: part-time (work-study); French; Paris  |  Intake: September 2027  |  Location: Reims, Grand Est, France

What you will study

A capstone project applies data science, machine learning and predictive marketing to a real business challenge, with partners such as Amazon Web Services, Numberly, TF1 and Club Med.

Career pathways

Data Analyst, Big Data / Digital Transformation Consultant, CRM / BI Project Manager, Chief Data Officer, Data and AI Product Manager and Data Marketing & Analytics Manager.

Official programme page