Mastère Spécialisé Études et Décision Marketing at NEOMA Business School

This Advanced Master (Mastère Spécialisé accredited by the Conférence des Grandes Ecoles, RNCP 37164 Manager Marketing, Level 7) trains marketing managers to detect value-creation opportunities, run marketing research and build omni-channel marketing action plans, particularly in fast-moving consumer goods. It is taught in Paris in French.

Faculty: NEOMA Business School  |  Duration: 12 months, part-time work-study (424 hours; one week of lessons, two weeks in the company)  |  Study mode: part-time (work-study); French; Paris  |  Intake: September 2027  |  Location: Reims, Grand Est, France

What you will study

Innovative projects throughout the year including a quantitative market study, the Markstrat strategic marketing simulation and a product manager simulation, with partners such as Kantar, GfK, Nielsen and IRI.

Career pathways

Product/Brand Manager, Digital Product Manager, Innovation Project Manager, Consumer Insight Manager, Marketing Analyst, CRM Project Manager, Category Manager and Digital Marketing Manager.

Official programme page