BA (Hons) Marketing at London Metropolitan University

On this course you'll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you'll gain will help you to build a career in marketing and business or other managerial roles. You'll also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling you to apply your knowledge in a work environment.

Faculty: School of Business, Environment and Law  |  Duration: 3 years full-time; 4 years part-time  |  Study mode: full-time / part-time  |  Intake: January 2027, September 2027  |  Location: London, England, United Kingdom

What you will study

Year 1: Academic Skills, Assessing the Marketing Environment, Data analysis for Marketing and Creative Industries, Learning through Organisation, Media Culture and Society, People, Management and Organisations, Practice of Marketing, Principles of Marketing. Year 2: Consumer Insights, Digital Marketing, Marketing Communications, Social Media and Content, Creating a Winning Business 1, Empowering London: Working within the community, Learning through Work, Research Methods for Marketing and Creative Industries, The Practice of Consultancy, Contemporary Advertising Practice, Developing Inclusive Organisations, International Selling and Negotiation, Sustainability, Business and Responsibility. Year 3: Brand Management, Corporate Communications, Marketing Planning, Strategic Marketing, Strategy in online communities, Consultancy Project, Dissertation for Marketing and Creative Enterprise, Dissertation for Marketing and Creative Industries, Leading Innovation, Professional Experience Year Placement.

Career pathways

As a marketing professional you'll be able to work in almost any sector, from financial services and consumer goods to charities. You can choose to specialise in research, communications or brand management.

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