BA (Hons) Advertising, Marketing Communications and Public Relations at London Metropolitan University

Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree course explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. The course is recognised by the Chartered Institute of Public Relations and you'll also have the opportunity to apply for accreditation from the Chartered Institute of Marketing.

Faculty: School of Business, Environment and Law  |  Duration: 3 years full-time; 4 years part-time  |  Study mode: full-time / part-time  |  Intake: January 2027, September 2027  |  Location: London, England, United Kingdom

What you will study

Year 1: Academic Skills, Assessing the Marketing Environment, Data analysis for Marketing and Creative Industries, Media Culture and Society, People, Management and Organisations, Practice of Marketing, Principles of Marketing, Public Relations. Year 2: Consumer Insights, Consumer PR and Media Relations, Contemporary Advertising Practice, Crafting Advertising Campaigns, Digital Marketing, Marketing Communications, Creating a Winning Business 1, Empowering London: Working within the community, Learning through Work, Research Methods for Marketing and Creative Industries, The Practice of Consultancy. Year 3: Communication Theory, Corporate Communications, Marketing Planning, Strategic Marketing, Consultancy Project, Dissertation for Marketing and Creative Enterprise, Dissertation for Marketing and Creative Industries, Brand Management, Language Module (Arabic, French, Spanish or English), Professional Experience Year Placement, Strategy in online communities.

Career pathways

This course prepares you for a career in one of the many sectors of the marketing and advertising industry, and also makes excellent preparation for postgraduate study. Our previous graduates have gone on to work at companies such as AOL, Ambient Media Worldwide, JCDecaux and Ogilvy.

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