BA (Hons) Business Management and Marketing at London Metropolitan University

This is a joint honours degree that provides you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will equip you with the tools for developing your management and leadership career. Our course is accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing.

Faculty: School of Business, Environment and Law  |  Duration: 3 years full-time; 4 years part-time  |  Study mode: full-time / part-time  |  Intake: January 2027, September 2027  |  Location: London, England, United Kingdom

What you will study

Year 1: Business Law and Ethics, Data Analysis for Business Decision Making, Digital Business Management and Emerging Technology, Financial Accounting, Learning through Organisation, People, Management and Organisations, Principles of Marketing, Understanding the Business and Economic Environment. Year 2: Consumer Insights, Digital Marketing, International Selling and Negotiation, Leadership in Practice, Creating a Winning Business 1, Empowering London: Working within the community, Learning through Work, Research Methods, The Practice of Consultancy, Developing Inclusive Organisations, Global Business and Strategy, Language Module (Arabic, French, Spanish or English), Marketing Communications, Operations and Supply Chain Management (OSCM). Year 3: Consultancy Project, Dissertation, Marketing Planning, Practising Business Strategy (with simulation), Social Marketing, Strategy in online communities, Artificial Intelligence and Big Data in Business, Brand Management, Financial Decision Making for Managers, Language Module (Arabic, French, Spanish or English), Leading Innovation, Professional Experience Year Placement.

Career pathways

On completion of this course you’ll have improved your career opportunities in commercial, third and public sector organisations. The course is the perfect preparation for entry into graduate schemes in business and marketing.

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