BA (Hons) Fashion Marketing and Business Management at London Metropolitan University

On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce. We're also sixth in the country for producing the most CEOs and managing directors, according to a study by Hitachi Capital Invoice Finance.

Faculty: School of Business, Environment and Law  |  Duration: 3 years full-time; 4 years part-time  |  Study mode: full-time / part-time  |  Intake: January 2027, September 2027  |  Location: London, England, United Kingdom

What you will study

Year 1: Contextualising Fashion, Data analysis for Marketing and Creative Industries, Frameworks of Fashion, Learning through Organisation, Media Culture and Society, People, Management and Organisations, Principles of Marketing, The Business of Fashion. Year 2: Consumer Insights, Fashion Buying (and Apparel Supply Chain), Fashion Paradigms, Marketing Communications, Online Fashion Retailing, Creating a Winning Business 1, Empowering London: Working within the community, Learning through Work, Research Methods for Marketing and Creative Industries, The Practice of Consultancy, Sustainability, Business and Responsibility. Year 3: Contemporary Sustainable Fashion, International Fashion Strategy, Leading Innovation (Fashion), Luxury Brand Management, Consultancy Project, Dissertation for Marketing and Creative Enterprise, Dissertation for Marketing and Creative Industries, Communication Theory, Creative Artists Rights and Legal Disputes (Option), Language Module (Arabic, French, Spanish or English), Professional Experience Year Placement.

Career pathways

On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies. Our business and management graduates have gone on to careers as area managers, assistant management accountants, business, merger and acquisition analysts and directors at organisations such as Amazon, Office Holdings, E Movement and WizzAir.

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