MSc in EU-Asia Luxury Marketing at ESSCA School of Management

Programme overview

Full-time English-taught Master of Science co-created by ESSCA (Shanghai campus) and EFAP (Paris), studying luxury marketing in Paris and Shanghai across fashion and leather goods, wines and spirits, cosmetics and perfumes, and hospitality.

Faculty: ESSCA School of Management | Duration: 12-18 months | Study mode: full-time; English; Paris (semester 1) and Shanghai (semester 2) | Intake: September 2027 | Location: Angers, Pays de la Loire, France

What you will study

450 hours of teaching. Semester 1 in Paris (ESSCA and EFAP): luxury market introduction, luxury advertising and communication, luxury brand management, business toolbox, Chinese language. Semester 2 in Shanghai: Doing Business in Asia, luxury retail and supply chain, luxury public relations, digital luxury strategies and a company project, followed by a master's thesis and a 4 to 6 month internship.

Career pathways

Marketing and communication manager, customer experience specialist, strategic transformation project manager, buyer and product manager, sales manager, event coordinator, social media manager and public and press relations manager.

Official programme page

Application information

Entry requirements

Open to holders of a 4-year bachelor's degree (240 ECTS) or a 3-year bachelor's degree (180 ECTS) with at least 3 years of relevant professional experience; candidates with less than 3 years' experience apply to the double degree route (Master in Management + MSc). Academic file review, then an online interview. Official French and/or English test required depending on the language of study (exempt if studied a year in the language or native speaker). Application fee EUR 100; online application with 8 admission sessions between 15 October 2026 and 15 May 2027.

EUR 19,500 a year (2027/2028). Stated tuition for the 2027-28 academic year; 15% Early Bird reduction for applications by 15 Feb 2027; excludes alumni membership and CVEC Source

Intake: September 2027

Duration: 12-18 months

Apply through the official page: https://www.essca.eu/en/apply/student/master-of-science/

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