MSc in EU-Asia Digital Marketing & Business at ESSCA School of Management

Programme overview

Full-time English-taught Master of Science co-created by ESSCA and EFAP with the Hub Institute, bridging digital and AI business between Europe and China.

Faculty: ESSCA School of Management | Duration: 12-18 months | Study mode: full-time; English; Shanghai | Intake: September 2027 | Location: Angers, Pays de la Loire, France

What you will study

445 hours of teaching in Shanghai. Semester 1: digital business cases, business acumen for Asia, digital and AI economy in China, digital business and transformation in Europe, digital marketing in Europe, Chinese language. Semester 2: fundamentals of AI and machine learning, law and ethics in AI and data, data analytics and visualisation, digital manager's tools, junior consultancy project, global digital entrepreneurship, followed by a master's thesis and a 4 to 6 month internship.

Career pathways

International project manager, digital marketing and communication manager, international business developer, area manager for European and Asian markets and digital communication consultant.

Official programme page

Application information

Entry requirements

Open to holders of a 4-year bachelor's degree (240 ECTS) or a 3-year bachelor's degree (180 ECTS) with at least 3 years of relevant professional experience; candidates with less than 3 years' experience apply to the double degree route (Master in Management + MSc). Academic file review, then an online interview. Official French and/or English test required depending on the language of study (exempt if studied a year in the language or native speaker). Application fee EUR 100; online application with 8 admission sessions between 15 October 2026 and 15 May 2027.

EUR 19,500 a year (2027/2028). Stated tuition for the 2027-28 academic year; 15% Early Bird reduction for applications by 15 Feb 2027; excludes alumni membership and CVEC Source

Intake: September 2027

Duration: 12-18 months

Apply through the official page: https://www.essca.eu/en/apply/student/master-of-science/

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