Master in Marketing Analytics and Artificial Intelligence at ESSCA School of Management

Programme overview

Full-time English-taught master (grade de master, Bac+5, RNCP 41189) training marketing experts to design, automate and optimise marketing strategies with AI, combining generative and agentic AI with data analytics.

Faculty: ESSCA School of Management | Duration: 2 years (120 ECTS); 1 year (60 ECTS) when entering Year 2 | Study mode: full-time; English; Paris | Intake: September 2027 | Location: Angers, Pays de la Loire, France

What you will study

Hands-on modules in predictive marketing, marketing automation, generative AI, agentic AI, prompt engineering and customer analytics and CRM. Year 1 builds advanced management skills with a pre-specialisation; Year 2 (361 hours in Paris) specialises, with a master's thesis and a 4 to 6 month internship.

Career pathways

Marketing strategy, growth and automation, data-driven marketing, CRM and AI-powered marketing roles across sectors.

Official programme page

Application information

Entry requirements

Year 1 entry: 3-year bachelor's degree (180 ECTS) completed or expected, giving a two-year route; Year 2 entry (one-year route): 240 ECTS, or a 3-year bachelor's degree plus at least 3 years of relevant professional experience. Academic file review, then an online interview; official French and/or English test required depending on language of study (exemptions for a year of study in the language or native speakers). Application fee EUR 100; 8 admission sessions between 15 October 2026 and 15 May 2027.

EUR 17,800 a year. Tuition for entry into Year 1 (two-year route); academic year not stated; excludes EUR 550 alumni membership and EUR 105 CVEC Source

Intake: September 2027

Duration: 2 years (120 ECTS); 1 year (60 ECTS) when entering Year 2

Apply through the official page: https://www.essca.eu/en/apply/student/master-of-science/

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