MSc in International Marketing & Business Development at emlyon business school

Programme overview

The MSc in International Marketing & Business Development is an 18-month, English-taught Master of Science accredited by the Conference des Grandes Ecoles, with nine months of classes (seven in Lyon and two in South Africa) and a 4 to 6 month professional mission. It develops growth leaders able to run data- and AI-driven international marketing strategies across cultures.

Faculty: emlyon business school | Department: MSc in International Marketing & Business Development | Duration: 18 months | Study mode: full-time; English; Lyon and South Africa | Intake: September | Location: Écully, Auvergne-Rhône-Alpes, France

What you will study

Core modules include consumer behaviour, sociology of markets, mindful project management, market research and analysis, global market dynamics, professional selling, negotiation, new ventures, the future of marketing, branding strategy and sales strategy and sales-force management, with a European international seminar.

Official programme page

Application information

Entry requirements

Applicants need a validated 4-year bachelor's degree or Master 1 (Bac+4) or a validated 3-year bachelor's degree or Licence 3 (Bac+3) and can apply while completing the final year. Mandatory documents: CV in English, ID or passport, certified degrees, enrolment certificate if still studying and transcripts from the first year of undergraduate study; GMAT, GRE, TAGE MAGE or CAT scores, an English test (TOEFL iBT, TOEIC, IELTS or Cambridge), recommendation letters and a motivation letter are optional or recommended. Selection includes digital tests and rolling admission; applications for September 2027 open on 6 October 2026 and close on 15 July 2027.

EUR 29,300 for the whole programme (2027-2028). Whole programme, including tuition for the international period at the partner university, seminar travel and lodging, and enrolment and administrative fees. Source

Intake: September

Duration: 18 months

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