Master in Digital Marketing & Data Analytics at emlyon business school

Programme overview

The Master in Digital Marketing & Data Analytics is an English-taught master's degree on the Paris campus, accredited by the CEFDG under RNCP 41017. It trains data-driven marketing specialists who design and refine marketing strategies using analytics and consumer insights, with hands-on work in Google Analytics, SQL, Power BI, Python and Google Ads.

Faculty: emlyon business school | Department: Master in Digital Marketing & Data Analytics | Duration: 12 months (entry into Year 2) or 24 months (entry into Year 1) | Study mode: full-time; English; Paris | Intake: September | Location: Écully, Auvergne-Rhône-Alpes, France

What you will study

The first period covers intermediate finance, marketing for value creation, statistics for business, digital advertising, programming with Python, data analysis and SQL fundamentals and project management fundamentals. The second period covers strategising complexity, operations and decisions, sustainability, research methodology and advanced marketing and business strategy, with a Field Project and an In-Company Project, an international term and professional experience.

Career pathways

Graduates work as digital marketing consultants, data analysts, business analysts, marketing consultants, CRM and digital marketing managers and market research analysts.

Official programme page

Application information

Entry requirements

Entry in Year 1 requires a 3-year bachelor's degree (a state-recognised Licence or Bac+3, or at least 180 ECTS from a state-recognised Grade de Master programme); entry in Year 2 requires a 4-year bachelor's degree (240 ECTS), a validated first year of a master's degree, or at least 240 ECTS from a Grade de Master programme. Applicants can apply while completing the qualifying degree. Selection is by online application, online assessments and an admissions jury, with decisions within four to five weeks of a complete file. Mandatory documents: CV in English, ID or passport, certified degree copies, enrolment certificate if still studying, and certified transcripts from the first year of undergraduate study. An English proficiency test (TOEFL, TOEIC, IELTS or Cambridge) is required unless the applicant is a native speaker or has studied at least three years of higher education entirely in English; GMAT, GRE, TAGE MAGE or CAT scores are optional. Applications for September 2027 open on 6 October 2026 and close on 15 July 2027, reviewed on a rolling basis.

EUR 39,300 for the whole programme (2027-2028). 2-year course (entry into Year 1), total over two years (EUR 14,500 year 1 + EUR 24,800 year 2). Fees cover tuition, enrolment and administrative fees, career-centre services for three years after graduation and lifelong alumni membership; CVEC and other Source

Intake: September

Duration: 12 months (entry into Year 2) or 24 months (entry into Year 1)

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