Advanced Master in Digital Transformation, Marketing & Strategy at emlyon business school

The Advanced Master (Mastère Spécialisé) in Digital Transformation, Marketing & Strategy is a 12-month work-study programme accredited by the Conference des Grandes Ecoles, leading to the Digital Strategy and Transformation Manager professional certification (RNCP 36864). It prepares students for the most sought-after roles in digital transformation.

Faculty: emlyon business school  |  Department: Advanced Master (Mastère Spécialisé)  |  Duration: 12 months (13 months including professional thesis)  |  Study mode: work-study (apprenticeship); French and English; Lyon or Paris, including an international study week  |  Intake: September  |  Location: Écully, Auvergne-Rhône-Alpes, France

What you will study

The curriculum covers digital strategy, marketing, customer data management, AI and blockchain in business and responsible digital practice, combined with an apprenticeship contract, a professional thesis and a digital-ecosystem immersion abroad solving a marketing strategy challenge for a local company.

Official programme page