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Students take account of sociological and technological change to design and deploy digital acquisition and loyalty strategies. It leads to the RNCP level 7 title Manager expert en transformation numérique awarded by Efrei Paris (RNCP 40589). Partner: BETC Fullsix.
Faculty: Digital & Management | Duration: 2 years (M1-M2) | Study mode: full-time (initial) or work-study (1 week at school / 2 weeks in company). Paris and Bordeaux | Location: Villejuif, Île-de-France, France
Digital strategy development, implementation of digital transformation, steering the digital marketing plan (the largest block), team management, and specialisation modules with Learning XP and masterclasses.
Typical roles include digital marketing manager, traffic acquisition manager, director of digital strategy and development and web or e-commerce product manager.
RNCP level 6 title or equivalent in digital, management or project management; exceptionally a level 5 title with significant professional experience; or by VAE. Application on efrei.fr: file review plus motivation interview if admissible.
EUR 11,000 a year. Initial (full-time) tuition per year (M1 and M2); includes the EUR 1,600 (re)registration fee; payable in 2 or 10 instalments Source
Duration: 2 years (M1-M2)
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EFREI Paris, France
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