Business
The Bachelor Marketing Digital & Communication trains students in new digital approaches to initiate, steer and manage marketing and communication strategies. It leads to the RNCP level 6 title Responsable de projet webmarketing et communication digitale awarded by ADE (RNCP 39974). Offered in Paris and Bordeaux.
Faculty: Digital & Management | Duration: 3 years (B1-B3) | Study mode: full-time (initial); work-study possible in year 3. Paris and Bordeaux | Location: Villejuif, Île-de-France, France
Digital project analysis and framing (digital watch), digital project management, digital communication strategy (community management, Photoshop/Illustrator, video production, SEO/SEA, digital communication) and customer-experience design (brand content, CMS, digital and data marketing, web development basics), with English and Learning XP electives. Later years add customer relationship management, design thinking, law and ethics, product management, web analytics, artificial intelligence, data analysis, IT security and UI/UX design.
Typical roles include digital project manager, product manager, product designer, traffic manager and digital marketing officer.
Baccalauréat (any track) or equivalent. Direct entry into year 3 (B3) requires a BTS or equivalent Bac+2 in commerce or communication. Admission after the baccalaureate via Parcoursup: application review (50%) plus an oral test (50%: multiple-choice test and motivation interview); results are released on Parcoursup. Parallel admission for applicants who already hold the baccalaureate: file review plus a 30-minute video motivation interview, with applications on efrei.fr from November 2025 to September 2026 subject to places; no application fee.
EUR 9,000 a year. Initial (full-time) tuition for each of years 1 and 2 (B1, B2); includes the EUR 1,600 (re)registration fee; payable in 2 or 10 instalments Source
Duration: 3 years (B1-B3)
Business
EFREI Paris, France
Business
EFREI Paris, France
Business
EFREI Paris, France
Engineering
EFREI Paris, France
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