Business
This Master combines the fundamentals taught by Université Paris Panthéon-Assas (sociology, marketing, organisation theory, customer strategy, management and finance, logistics, business law) with Efrei's digital technology expertise (UX/UI design, SEA/SEO, social media, cybersecurity, digital project management). It awards the Master Marketing, vente, parcours Marketing et technologies digitales from Panthéon-Assas (RNCP 35907) and an Efrei establishment diploma.
Faculty: Digital & Management | Duration: 2 years (M1-M2; 120 ECTS beyond the licence) | Study mode: work-study (alternance): 2 days at university or Efrei, 3 days in company. Paris | Location: Villejuif, Île-de-France, France
Management fundamentals, digital technology fundamentals (digital ecosystem, new technologies, data mining, web analytics), marketing in a digital environment, digital project framing and management (e-business, project management, specifications, data visualisation), then decision-making in a digital environment, coding and no-code, cybersecurity, digital marketing and customer relations, social media and ads, SEO/SEA and UX/UI design.
Typical roles include digital marketing manager, e-commerce manager, digital project manager and head of digital transformation.
Licence or equivalent (Bac+3) in digital marketing or communication. Application through Mon Master; file review plus motivation interview if admissible; results follow the Mon Master calendar.
EUR 14,800 a year. Work-study tuition per year (M1 and M2), covered by the employer; a separate EUR 500 registration fee is payable on admission and is not included Source
Duration: 2 years (M1-M2; 120 ECTS beyond the licence)
Business
EFREI Paris, France
Business
EFREI Paris, France
Engineering
EFREI Paris, France
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