Business
The Bachelor Data Marketing et IA prepares future professionals to combine digital and scientific approaches to steer marketing strategies, with training in data science, data analysis, data visualisation and AI. It awards the Grade de Licence in Sciences et Ingénierie, Multimédia et Technologie de l'Information (RNCP 39548), with an individual mobility semester (S3) at a partner university. Offered in Paris.
Faculty: Digital & Management | Duration: 3 years (B1-B3) | Study mode: full-time (initial); work-study possible in year 3. Paris | Location: Villejuif, Île-de-France, France
Web and mobile development, marketing strategy and digital communication, professional practice and introduction to research, applied sciences, languages and communication, needs specification and digital project management, and (from year 2) graphic universe and artistic and technical creation, plus complementary modules and Learning XP.
Typical roles include data technologist, data engineering officer and junior data analyst. Graduates can continue in Mastères such as UX Design, Communication & Stratégies Digitales, Marketing Digital & Management or Management, Data & IA.
Baccalauréat or a foreign secondary-school leaving diploma recognised as equivalent by the French Ministry of Education. Admission via Parcoursup: file review (50%) plus oral test (50%: multiple-choice test and motivation interview). Parallel admission for applicants who already hold the baccalaureate: file review plus a 30-minute video motivation interview on efrei.fr, subject to places.
EUR 9,000 a year. Initial (full-time) tuition for each of years 1 and 2 (B1, B2); includes the EUR 1,600 (re)registration fee; payable in 2 or 10 instalments Source
Duration: 3 years (B1-B3)
Business
EFREI Paris, France
Business
EFREI Paris, France
Business
EFREI Paris, France
Engineering
EFREI Paris, France
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