MSc Digital Marketing and Analytics at Aston University

Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace. The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors.

Faculty: College of Business and Social Sciences  |  Department: Aston Business School  |  Duration: One year  |  Study mode: full-time  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

Taught stage core modules: Content Marketing for Digital Media, Digital Advertising, Digital Analytics and AI. Dissertation stage core modules: Independent Project.

Career pathways

Graduates of the MSc Digital Marketing and Analytics programme possess a unique combination of skills that are in high demand across various industries. This positions them well for a wide range of career opportunities in the private, public and not-for-profit sectors, both in the UK and internationally.

Official programme page