BSc (Hons) Digital Marketing Degree Apprenticeship at Aston University

Programme overview

Empowering the next generation of digital marketing professionals, the Digital Marketing Degree Apprenticeship will give apprentices the know-how to plan, execute and evaluate successful digital campaigns. This Level 6 Degree Apprenticeship will provide the practical and theoretical training for developing digital marketers who want to gain new skills and a formal degree qualification. This course would be ideal for those in an entry-level digital marketing role, or those looking to join a digital marketing team.

Faculty: College of Business and Social Sciences | Duration: 3.5 Years | Study mode: part-time (degree apprenticeship, work-based) | Intake: April 2027 | Location: Birmingham, England, United Kingdom

What you will study

The apprenticeship is taught at undergraduate level (Levels 4-6) over three years, starting with a foundation of business and management topics that will underpin a specialism in digital media for marketing. To demonstrate of the core aspects of digital advertising and allow for an understanding and evaluation of digital advertising technologies and critically appraise existing digital practice from a quality and ethical perspective.

Career pathways

A Digital marketing Degree Apprenticeship opens a route for prospective marketers that aim to acquire fresh skills and an official degree. Leading to roles like Digital Marketing Specialist, Social Media Manager, Content Marketing Manager, SEO Specialist, PPC Specialist, Email Marketing Specialist, and E-commerce Manager.

Official programme page

Application information

Entry requirements

You will need to apply for a Degree Apprenticeship role or already be employed in a job in England with responsibilities aligned with the degree content. Please see the how to apply section below for more information. Apprentices are selected based on their applications, an interview and an assessment process which is tailored to your apprenticeship position. Indicative entry requirements are given below, but please note that each employer may set their own criteria. To be considered for this programme, Aston University expects that applicants will have/are predicted to achieve three A Levels at CCC or above, or equivalent BTECs.* Other qualifications may be considered on a case by case basi

Intake: April 2027

Duration: 3.5 Years

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