BSc (Hons) Digital Marketing at Aston University

The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer Marketing.

Faculty: College of Business and Social Sciences  |  Department: Aston Business School  |  Duration: 4 years with integrated placement year (international students may opt out of the placement year)  |  Study mode: full-time (optional/integrated placement year)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

First year core modules: Marketing Principles, Marketing Communications, Essential Skills for Marketers, Content Marketing, Law, Economics and Accounting for Marketers, Consumer Behaviour and others. Second year core modules: Digital Marketing, Stakeholder Relations Management, Influencer Marketing, Agile Practices in IT and Management, Digital Analytics, Digital Organisations and the Future Work. Placement year core modules: Integrated Placement Year.

Career pathways

Our BSc (Hons) Digital Marketing programme will prepare you for a range of careers across the public, private and third sectors. Our graduates are among the highest paid in the country, earning on average £33,200 three years after graduating, and £42,000 five years after graduating (Longitudinal Education Outcomes, 2025).

Official programme page