BSc (Hons) Business Analytics at Aston University

Understand one of the fastest-growing areas in modern business and society today and study data science and analysis on our BSc Business Analytics degree at Aston University. Our data-rich society demands effective solutions, from strategic business decisions to ensure a company’s survival, through to approaches to government policy using data sets on public health.

Faculty: College of Business and Social Sciences  |  Department: Aston Business School  |  Duration: 4 years with integrated placement year (international students may opt out of the placement year)  |  Study mode: full-time (optional/integrated placement year)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

First year core modules: Accounting for Business, Marketing Principles, An Introduction to Managing People and Organisations, Principles of Operations Management, Fundamentals of International Business, Principles of Economics and others. Second year core modules: Project Management, Business Analytics in Practice, Programming for Data Analytics, Digital Strategies for the Modern Enterprise, Data Visualisation, Optimisation and Decision Analytics. Placement year core modules: Integrated Placement Year.

Career pathways

Our BSc (Hons) Business Analytics programme will prepare you for a range of careers across the public, private and third sectors. Our graduates are among the highest paid in the country, earning on average £33,200 three years after graduating, and £42,000 five years after graduating (Longitudinal Education Outcomes, 2025).

Official programme page