BSc (Hons) Marketing at Aston University

In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future. Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field.

Faculty: College of Business and Social Sciences  |  Department: Aston Business School  |  Duration: 4 years with integrated placement year (international students may opt out of the placement year)  |  Study mode: full-time (optional/integrated placement year)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

First year core modules: Marketing Principles, Marketing Communications, Essential Skills for Marketers, Content Marketing, Law, Economics and Accounting for Marketers, Consumer Behaviour and others. Second year core modules: Market Research, Digital Marketing, Stakeholder Relations Management, Service Marketing and Management, B2B Marketing and Sales, Digital Analytics. Placement year core modules: Integrated Placement Year.

Career pathways

Our BSc (Hons) Marketing programme will prepare you for a range of careers across the public, private and third sectors. Our graduates are among the highest paid in the country, earning on average £33,200 three years after graduating, and £42,000 five years after graduating (Longitudinal Education Outcomes, 2025).

Official programme page