MSc Marketing at University of Winchester

Programme overview

This Master's degree is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives of emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts. Learning and teaching on the programme takes place in three principal domains: Imagination, Expanding Horizons, and Wider World.

Duration: 1 year full-time; 2 years part-time | Study mode: full-time / part-time | Intake: September | Location: Winchester, England, United Kingdom

What you will study

Year 1: Consumer Analysis, Insight and Creativity, Digital Transformation in Marketing, Marketing Communications, Market-led Organisational Change, Research Methods in Business

Career pathways

Graduates are well equipped to move on to careers in marketing management, the creative industries, marketing business ownership and at national and international level with SMEs, NGOs, charity, and government organisations. Develop and apply marketing expertise in innovation, strategic insight and creativity Emphasis on professional development and preparation for the workplace Roles include Conduct research and analysis using your own innovative ideas.

Official programme page

Application information

Entry requirements

Normally a first or second-class Honours degree or professional experience in the area of study. Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification, such as the CIM Postgraduate Diploma in Marketing (or its international equivalent) may be eligible for entry with advanced standing. Course Enquiries and Applications If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent. Applications need to be submitted before the published deadline date on our website. ac.uk

Domestic applicants: GBP 9,775 a year (2026/27). Full-time tuition fee. Applies to UK, Channel Islands, Isle of Man and Republic of Ireland students. Source

International applicants: GBP 17,450 a year (2026/27). Full-time tuition fee. Source

Intake: September

Duration: 1 year full-time; 2 years part-time

Apply through the official page: https://www.winchester.ac.uk/study/how-to-apply/How-to-apply-Postgraduate/

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