BA (Hons) Fashion Business and Marketing at University of Winchester

Programme overview

Our Fashion Business and Marketing course produces industry-ready graduates with the practical skills, ethical awareness and digital acumen needed to thrive in a rapidly evolving fashion landscape. 1 st in the UK for graduate prospects (Art and Design subject rankings, Complete University Guide 2025) (CUG,2024) As part of the Department of Marketing, Design and Immersive Technologies within the University of Winchester Business School, you will focus on fashion business management, fashion marketing and communications and brand innovation.

Duration: 3 years full-time; 4 years sandwich (industry placement) | Study mode: full-time (sandwich/placement year option) | Intake: September | Location: Winchester, England, United Kingdom

What you will study

Year 1: Discovering Your Subject, Fashion Principles, Introduction to Marketing, Digital Marketing and Emerging Trends. Year 2: Research and Consultancy Skills, Sustainable and Ethical Fashion, Fashion Business Management. Year 3: Brand Innovation and Management, Social Media Marketing, Communication Management, Capstone Project

Career pathways

Our well-prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS.

Official programme page

Application information

Entry requirements

Typical offer: 104-120 points. Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to: A-Levels: BCC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points) BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4 T Level: Merit in a T Level In addition to level 3 study, the following GCSE’s are required: GCSE English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. 0 overall with a minimum of 5.5 in all four components (for year 1 entry) We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT UCAS course code N590.

Domestic applicants: GBP 10,050 a year (2027/28). Year 1 tuition fee; the fee for later years is set under the University terms and conditions. Applies to UK, Channel Islands, Isle of Man and Republic of Ireland students. Source

International applicants: GBP 16,700 a year (2026/27). Year 1 tuition fee; the fee for later years is set under the University terms and conditions. Source

Intake: September

Duration: 3 years full-time; 4 years sandwich (industry placement)

Apply through the official page: https://digital.ucas.com/coursedisplay/courses/0bb7e7c9-3ec8-23b8-cc2f-68ae141a144a

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