BA (Hons) Marketing at University of Winchester

Programme overview

Sophisticated and strategic marketing is at the heart of any successful business, but marketing is not just a field of study; it’s a dynamic force that drives businesses, shapes brands and influences consumer behaviour. Over the duration of your degree, you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.

Duration: 3 years full-time; 4 years sandwich (industry placement) | Study mode: full-time (sandwich/placement year option) | Intake: September | Location: Winchester, England, United Kingdom

What you will study

Year 1: Discovering Your Subject, Digital Marketing and Emerging Trends, E-Commerce and Omnichannel Marketing, Introduction to Marketing. Year 2: International Marketing, Performance Marketing, Relationship Marketing, Research and Consultancy Skills. Year 3: Brand Innovation and Management, Communication Management, Social Media Marketing, Capstone Project

Career pathways

Career options are as diverse, broad and exciting as the course itself. Potential roles include marketing manager, brand manager/strategist, digital marketer, public relations specialist, social media marketer, market researcher, and communications manager. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors, with some realising their entrepreneurial ambitions, and starting…

Official programme page

Application information

Entry requirements

Typical offer: 112-120 points. Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to: A-Levels: BBC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points) BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4 T Level: Merit in a T Level In addition to level 3 study, the following GCSE’s are required: GCSEs in Mathematics and English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following: IELTS Academic at 6.0 overall with a minimum of 5.5 in all four components (for year 1 entry) We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT UCAS course code 3R93.

Domestic applicants: GBP 10,050 a year (2027/28). Year 1 tuition fee; the fee for later years is set under the University terms and conditions. Applies to UK, Channel Islands, Isle of Man and Republic of Ireland students. Source

International applicants: GBP 16,700 a year (2026/27). Year 1 tuition fee; the fee for later years is set under the University terms and conditions. Source

Intake: September

Duration: 3 years full-time; 4 years sandwich (industry placement)

Apply through the official page: https://digital.ucas.com/coursedisplay/courses/dac326d8-2a7e-4eb1-3283-86e71179b174

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